Explain the motivation behind the development of AUTOSAR consortium?

Today, the development of electronic control units (ECUs) is characterized by several driving factors:

• Demands for more services, security, economy, and comfort
• Increasing complexity due to more ECUs and the growth in sharing software and functionality
• More diversity of ECU hardware and networks (controller area network [CAN], local interconnect network [LIN], FlexRay, MOST, etc.)