A form of direct marketing called email marketing employs customized emails to inform your email list about your goods or services. Additionally, it can be used to persuade your email list to carry out a certain activity, such as making a purchase, scheduling a demo, signing up for a trial, or signing up for an event.
It is a really successful digital marketing tactic. Prospects are converted into customers with effective email marketing, and one-time purchases are transformed into loyal, repeat customers.
Email marketing regularly outperforms all other marketing channels as the most direct and efficient way to engage with prospects, nurture them, and convert them into customers.
Why Email Marketing is necessary?
Email is still the most efficient way to nurture leads and increase client loyalty, despite the rise of social media and unwanted spam email (which is never a good marketing approach).
The following are the top 3 reasons why email marketing should be one of your top priorities:
01. The most popular form of communication is email. Did you realize that 99% of consumers at the very least check their email daily? No other form of communication can make that claim.
02. Your list belongs to you. Your account on any social networking site, together with all of your followers and postings, may be suspended or terminated at any moment, for any reason, and without warning. Your email list is your own, though. Nobody can take those away from you those leads.
03. Email simply generates more sales. Spending on products purchased by email subscribers is 138% more than that of non-subscribers. Email marketing actually has a 4400% ROI (return on investment). That’s a lot! Additionally, the average order value of an email is at least three times larger than that of social media, so stop thinking that social media converts even better.
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