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Roadmap To Become A Digital Marketer, Responsibilities, Skills, Jobs

Posted on by Chetan Shidling

Hello guys, welcome back to my blog. In this article, I will discuss the roadmap to become a digital marketer, responsibilities, skills required for digital marketing, how to start a career, projects, etc.

If you have any doubts related to electrical, electronics, and computer science, then ask question. You can also catch me @ Instagram – Chetan Shidling. 

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Roadmap To Become A Digital Marketer

The main motivation to become a digital marketer is due to the digital world where things are becoming digital. The work of a digital marketer is to analyze the market and advertise the product or service on online platforms such as websites and apps that contain socials media, blogs, etc. Digital marketers advertise products through SEM (search engine marketing), SEO (search engine optimization), google ads, email, and social media such as Facebook, YouTube, Linked In, Instagram.

Jobs: 18,291 Jobs are there on digital marketing In India and 107,438 jobs are there on digital marketing in the USA as per LinkedIn.

Topics that I cover

  1. Desirable skills
  2. Which branch students can become a digital marketer
  3. Responsibilities
  4. How to start a career
  5. How to develop a skills
  6. Tools for digital marketing
  7. Projects on digital marketing
  8. Job roles offered
  9. Companies that are hiring for a digital marketer

01. Desirable skills

The desirable skills required to become a digital marketer are excellent communication skills, marketing skills, writing skills, analyzing skills, logical reasoning, problem-solving skills to figure out the problems and find a proper solution, etc.

02. Which branch students can become a digital marketer

Any student can become a digital marketer, it does not matters that you are from a commerce background or engineering background, you can do a digital marketing course to develop skills and start a career in this field. Later I will share one free course on digital marketing. If you want to do a master’s in digital marketing then you can take an MBA course on digital marketing after completing your degree.

03. Responsibilities

The responsibilities of a digital marketer are to analyze the market and product create a strategy for marketing. He/She must be good at Facebook ads, Instagram ads, Google Adwords, SEM (Search Engine Marketing), SEO (Search Engine Optimization), Email Marketing, etc. He/She must know how to advertise products and services online, how to generate more traffic, etc.

  • Would be responsible for preparing a digital marketing calendar for the company.
  • Would be responsible for managing and updating the company’s social media sites like LinkedIn, Facebook page, etc.
  • Would be responsible for creating a contact list for Campaigns.
  • Would be required to make follow-up calls and reminders to potential clients.
  • Perform market analysis and research on the latest trends and assist with daily administrative duties.
  • Design and present new social media campaign ideas.
  • Monitor all social media platforms for trending news, ideas, and feedback.
  • Prepare detailed promotional presentations.
  • Help with the planning and hosting of marketing events.
  • Research and evaluate competitor marketing and digital content.
  • Contribute to the creation of mock-ups, email campaigns, and social media content.

The digital marketing methods are:

  1. Search engine optimization (SEO) – Free
  2. Search engine marketing (SEM) – Paid
  3. Social media marketing (SMM) – Paid
  4. Social media optimization (SMO) – Free
  5. Email marketing – Paid
  6. Mobile marketing – Paid

04. How to start a career

As I said whether you are from a commerce background or engineering background it does not matter, what matters is the skills that you should have to become a digital marketer. Once you complete any degree then do a 3 – 6 months course or internship on digital marketing so that you can gain some knowledge. After that, you can start a career in the digital marketing field. After completing any degree you can also enroll for an MBA course on digital marketing and after completing MBA you will get a job as a digital marketer. Here is the free course link on digital marketing.

05. How to develop a skills

There are many ways that you can develop skills, such as:

  1. You do internships in the digital marketing area.
  2. Freelancing is also the best option, you can earn money and you will also learn many things by doing freelancing on DM.
  3. You can also develop skills by enrolling in online courses and webinars.

06. Tools for digital marketing

The different tools for digital marketer are:

  1. Google keyword planner for keyword research.
  2. Google trend.
  3. Google webmaster and google analytics tool.
  4. Moz.com
  5. Semrush.com
  6. Moonsy.com
  7. Alexa.com
  8. Ahrefs.com
  9. Mojestic.com
  10. Woorank
  11. Dead link checker
  12. Long-tail pro
  13. Scrapbook
  14. Small SEO tools

07. Projects on digital marketing

There are many projects that you can try out to develop or improve your skills, such as:

  • Return on Investment for Various Digital Marketing Strategies.
  • Search engine optimization for blogs.
  • Social Media Strategies for an eCommerce site.
  • Social media management to increase followers.
  • Analyzing email marketing for online shopping websites.
  • Analyzing website traffic using google analytics.

08. Job roles offered

There are different kinds of job role offered such as;

  • Creative head
  • Digital R&D Business Analyst
  • Product Growth & Analytics – Digital Payments
  • Web Analytics Architect
  • Assistant Manager – Digital Enterprise Projects
  • Digital & IT manager
  • Digital Marketing Executive
  • Digital Quality Assurance Engineer
  • Product Marketing Manager
  • Digital Media Planning/ Buying professional
  • Insights Analyst

09. Companies that are hiring for a digital marketer

There are many companies out that are hiring for digital marketers such as:

  • Amazon
  • Google
  • Facebook
  • TCS
  • Infosys
  • Wipro
  • Paytm
  • Adobe
  • Unilever
  • Mastercard
  • GE Healthcar

Almost all companies whether it is tech-based or non-tech companies, all are hiring digital marketers to advertise their products and service online.

This was about the roadmap to become a digital marketer. I hope this article “Roadmap To Become A Digital Marketer” may help you all a lot. Thank you for reading.

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About The Author

Chetan Shidling

Automotive | Technical Blogger | Engineer | Content Creator

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